irm_activityreport

About us

The Instituto Ronald McDonald is a nonprofit organization. Founded on April 8, 1999, at McDonald’s and institutions linked to combat childhood cancer, the organization was a pioneer in promoting specific actions for the benefit of children and adolescents with cancer in Brazil.

With 17 years of operation, the Instituto has helped transform the history of Brazilian Pediatric Oncology by developing and coordinating programs that enable early diagnosis, appropriate referral and comprehensive and quality care for young patients and their families.

Every year, more than 60,000 children, adolescents and families are served by programs developed by Instituto Ronald McDonald, which helps to increase the chances of curing cancer, the leading cause of death by disease in the age group of zero to 19 years.

Mission

To promote health and quality of life of children and adolescents with cancer.

Vision

To be recognized as a reference institution in the fight against childhood cancer in Brazil by supporting the early diagnosis, quality treatment and comprehensive care to children and adolescents.

Message from the President

Paulo Camargo
President
Arcos Dourados Brasil
Administrative Council of
Instituto Ronald McDonald

The Instituto Ronald McDonald has left its legacy in Brazil, turning the history of pediatric oncology in the country.

In Brazil there are only 17 years, has allocated more than $ 100 million to the fight against childhood cancer, assisting approximately 2.9 million children, adolescents and their families, resulting in increased healing chances of young people patients benefited the programs carried out and projects supported by the competent authorities and engaged in this cause.
We, as a company committed in this fight, we are pleased to hold the largest mobilization campaign in the country against the childhood cancer. With the Happy McDay, busiest day in the year in restaurants McDonald’s, we engage our whole system in the cause: employees, franchisees, suppliers and volunteers.

But the most important is to engage society in the relevance of the issue and educate our public about the importance of the contribution.

The result of this commitment of the entire McDonald’s system, in partnership with the Instituto Ronald McDonald, can be analyzed at the prospect of healing of childhood cancer in Brazil. Almost 30 years ago, this figure was 30%. Today, you can reach 80% when the case is diagnosed early with appropriate referral and quality treatment. All this is the result of hard work of people engaged in doing good to others.

Message from the Superintendent

Francisco Neves

It is with pride in the trodden path and attentive to future challenges that we present the results achieved in 2015. The Instituto Ronald McDonald for 17 years, working for adolescents and children with cancer and their families have health and quality of life. There are many lives that depend on the success of our mission.

For 2016, reviewed the institutional management in order to improve the coordination of the Institute’s programs and processes to support the projects. Another big step for this new year will be to rethink the role of the Institute in the face of new challenges and make it increasingly stronger, optimizing processes and qualifying increasingly the development of actions.

Fulfill our mission requires a tireless work. And follow it with the primary help of our partners who invest and support us to follow this journey. Only then we will save more and more children and adolescents with cancer and have overcome more stories to share. Celebrate with us!

mcdia

The McHappy Day is the largest campaign in Brazil for the benefit of children and adolescents with cancer. Much more than a fundraising campaign, the McHappy Day is an initiative that mobilizes the most diverse sectors of society to contribute to the increase in cure rates of childhood cancer in Brazil.

In 2015, McHappy Day was held on August 29, and all proceeds from the sale of the Big Mac, sale promotional products with the McHappy Day brand, mobilization events, in addition to financial donations from companies, was reversed to projects of institutions working for the benefit of children and adolescents with cancer in Brazil.

1,659,689 million

of Big Mac sold.

 

$8,000,000 millions

collected.

 

73 supported

projects.

 

58 institutions support

to the cause of childhood cancer.

 

mcdia

$400,000

collected during in the year.

The Happy Meal makes a very important role in combating childhood cancer in Brazil. Each unit sold of the Happy Meal, three cents is donated to the Instituto Ronald McDonald.

cofrinhos

$1,400

collected in the year.

The allocation of the money from the Donation Box at McDonald’s restaurants directs 50% of the general collection of restaurants for projects supported in the restaurant location and 50% for the National Fund of Donation Box, which, added to other collections, supports projects benefit the Instituto Ronald McDonald.

avianca

$40,000

donated by passengers during flights.

The Donation on High Campaign, a partnership between the Instituto Ronald McDonald and Avianca Airlines, invites the company’s passengers to know a little more about the cause of childhood cancer and contribute to the Instituto Ronald McDonald programs. The campaign is held in airlift route Rio de Janeiro-São Paulo and São Paulo-Brasília.

jantar

$200,000

Collected for the implementation of the new Ronald McDonald House in Barretos, São Paulo.

The Gala Dinner Instituto Ronald McDonald is one of the most important events for fundraising for the cause of childhood cancer in Brazil. The 7th edition of the event was held on October 16 in Espaço Villa Vérico with the participation of 400 guests and 40 sponsors. Journalists Celso Zucatelli and Camilla Galeti were the masters of ceremonies of solidarity night.

troco_premiado

$134,000

For the projects to combat childhood cancer.

Since 2006, the Instituto Ronald McDonald Icatu Seguros are partners in Winning Payback Campaign. Customers who perform payments in partner networks can choose to donate your change from $0.01 to $10.00 reais, getting a savings bond. The resources from the savings bonds donation and the payback, are sold in retail networks and energy distribution, partner of Icatu Seguros. Each acquired title, the part transferred to the Instituto Ronald McDonald is invested in projects to combat childhood cancer across the country.

golf

$100,000

Collected for the implementation of the new Ronald McDonald House in Barretos, São Paulo.

The traditional Invitational Golf Cup Instituto Ronald McDonald were held on June 13 at Terras de São José Golf Club in Itu, São Paulo with 300 participants, 108 players and 49 sponsors and supporting companies. Considered one of the largest charity golf tournaments in Latin America, the event brought together hundreds of participants for a day of sport, leisure and a lot of solidarity for the cause of childhood cancer.

Solidarity in Numbers

The Instituto Ronald McDonald is the largest private social investor in pediatric oncology in Brazil.

In Brazil, every year, more than 12,000 new cases of
children and adolescents with cancer.

Many children and adolescents still die
undiagnosed cancer.

According to the National Institute of Cancer,
the cases are treated early, the cure
rate can reach 80%.

The registration of Instituto Ronald McDonald
comprises 60% of the reference hospitals
in childhood cancer in Brazil.

$8 million

Collected with fundraising actions.

117

Supported projects all over the country.

61

Institutions supported.

50,000

Treatments to adolescents and children with cancer and their families.

Resource Mobilization

Ronald McDonald House Program

Occupancy Rate / year

icon_familia_atendimento

8,248

treatments to adolescents and children with cancer and their families.

icon_refeico

473,847

meals served.

icon_hospedagem

273,597

accommodations.

icon_voluntarios

805

volunteers.

icon_casas

Construction of new Ronald McDonald Houses:
Barretos – Sao Paulo
Itaquera – Sao Paulo

Operating Units in Brazil:

RJ
Moema
ABC

Operating Units in Brazil

Operating Units in Brazil:

Belem
Campinas
Jahu

Operating Units in Brazil

Early Diagnosis Program

icon_profissionais

3,200

Health professionals trained.

icon_familia_atendimento

690,000

Indirect beneficiaries (adolescents and children aged zero to 19 years, in the area covered by the municipalities where the trainings were held).

mapa_brasil

9

States covered by the Program.

Comprehensive Care Program

icon_familia_atendimento

29,000

Adolescents and children with cancer and their families benefited.

icon_brasil

21 States

In Brazil covered by the Program.

18 supported projects

for acquisition of equipment and /or furniture for Hospital.

4 supported projects

for construction of the Ronald McDonald Family Room, funding institutions support, funding Hospitals, humanization areas, and implementation of computerized systems.

3 supported projects

for organization of Congress, Forums and Seminars and reform, adaptation and expansion of outpatient.

2 supported projects

for acquisition of basic food, not chemotherapy drugs, dietary supplements and / or prostheses, acquisition vehicle, construction of Ronald McDonald House. feasibility study for implementation of Ronald McDonald House and specialized services.

Project Amount per category.

9 supported projects

for acquisition of equipment and / or furniture.

7 supported projects

for maintenance of psychosocial projects.

6 supported projects

for funding Ronald McDonald Family Room and Data Manager.

1 supported project

for acquisition Catheter, adequacy and / or housing reform, acquisition of equipment and furniture for the Playroom, acquisition of equipment and / or furniture for Hospital Class, infirmary construction, funding institution support, Class Hospital maintenance, training workshops for families, conducting strategic research, reform, adaptation and ICU expansion, reform institution support and strategic partnerships.

Project Amount per category.

Ronald McDonald Family Room Program

Occupancy Rate / year.

icon_familia_atendimento

12,748

Treatments to adolescents and children with cancer and their families.

Barretos
Cuiaba_ok

Operating Units in Brazil

Sorocaba

Our Partners

Diamond

LOGO Arcos Dourados
abmf

Gold

Imagem1

Silver

Logo ICATU Seguros
ARYZTA_Logo Com assinatura
Elo

Bronze

logo MB
Logo_Instituto_TIM_RGB
Bemis Latin America (dixie toga)
Cargill
innovapack
JBS Logo
LOGO NOVO OUTBACK V9
Sadia
_Logo Leal
creata
Logo Avianca
polenghi
odonto
logo grupo carino CMYK

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Supporters

LOGO Arcos Dourados
Atlantica
creata
homelogo
EY
logo-geofusion
odonto
rian-design-logo
Imagem1
Logo BCD_RGB (1)
Dannemann
email manager
NOVO LOGO
Kalunga
Logo_onbus_twiiter
s2publicom
Logo_Ativa
Bemis Latin America (dixie toga)
LogoDPZ&T final
Logo_Eficient
google
Linka
Logo Prosegur
santher